Hawk Academy is your all-access pass to a full-stack SEO course, created and taught by StudioHawk’s SEO experts.
Whether you’re brand new to SEO or here to brush up, you’ll get real-world skills and insider strategies used by a global, award-winning agency.
All modules, updates, and advanced lessons are included — free, forever.
We’ve built an online SEO course that’s efficient, practical, and no-BS way learn. Designed by experts, created with every skill level in mind. Progress at your own pace through our hybrid learning dashboard, with videos, quizzes, downloadable resources and real tools you can use, anytime.
This SEO course isn’t watered down. We use this online training to teach new Hawks – and now it’s yours, 100% free.
It’s packed with proven tactics and strategies that have helped us win awards and drive growth across every kind of business.
We’ve distilled years of agency experience into actionable, easy-to-follow modules so you can soar faster.
SEO isn’t dead, it’s evolving. Hawk Academy teaches you how to take a website from zero visibility to strong rankings, and how to boost the performance of sites that are already established.
With step-by-step lessons and real-world applications, you’ll learn how to build authority, drive sustainable traffic, and keep your brand seen in an era where AI is reshaping how people search.
Whether you’re starting fresh or levelling up, we’ll show you exactly what it takes to stay competitive in today’s search landscape.
This isn’t a passive course where you just watch a few videos and hope for the best. Hawk Academy is built for hands-on learning, giving you real tools and real practice, right from the start.
You’ll work through interactive quizzes to solidify your knowledge, apply what you’ve learnt using custom-built templates, and dive into real case studies that show how SEO works in the wild.
We’ve brought in insights from some of the biggest names in the game, like Officeworks, with over $1B in eCommerce sales, and other powerhouse founders, creators, and local legends who’ve nailed their SEO strategy.
Hawk Academy modules include insights and stats from the brands that have put in the work and scaled their SEO efforts.
You won’t be alone with your learning. When you sign up to Hawk Academy you’ll be invited to join the Hawk Academy LinkedIn group. This is a space to ask questions, swap wins, and get unstuck fast.
Whether you’re a total beginner or leading a business doing 7 figures in sales, you’ll find people here who get it. And our team’s in there too, answering any of your questions and supporting you along the way!
As you move through each module, you’ll unlock special resources and downloadables, marking your progress and rewarding your effort!
Think AI checklists to keep your content future-ready, website migration planners to guide big changes, white papers packed with insights from our specialist team, and more.
It’s no secret that Google consistently releases algorithm updates every year – big and small – and staying ahead of them is what can separate surviving brands from thriving ones. We strive to update Hawk Academy alongside Google’s changes so you’re always learning the most current, practical SEO tactics. No outdated lessons. No stale advice. Just the latest strategies from the people that live and breath search every day.
Search is changing faster than ever. From AI Overviews to answer engines like ChatGPT and Perplexity, and you can expect Hawk Academy to kee you across everything. We continually release new modules, examples, and frameworks so you can master the next era of SEO, not just the last one.
We practice what we preach. All of Hawk Academy’s content has been created by StudioHawk, Australia’s largest team of dedicated SEO specialists. For over 10 years, we’ve run SEO campaigns for some of the largest names in business, including New Balance, Mecca, and Officeworks. With an average return on investment (ROI) of 300%, we’re confident that we can provide you with the tools to succeed in SEO.
With lessons delivered by StudioHawk’s Founder & CEO, Harry Sanders, and Chief of Staff, Lawrence Hitches, you know your SEO knowledge is in safe hands.
Hawk Academy content is created and used by the experts behind some of Australia’s top SEO campaigns. These are the people doing the work every day — now sharing everything they know.
“When I started in SEO, there wasn’t a clear path or playbook — I had to figure it all out the hard way. Hawk Academy is what I wish I had back then: real-world, no-BS training from people who actually do the work every day. If it helps even one person kickstart their career or level up their skills, it’s all worth it.”
Harry Sanders
Founder, StudioHawk
Hawk Academy is our free, on-demand SEO course built by the team at StudioHawk, one of the world’s leading SEO agencies. We use this training with our new Hawks, and now available it’s available to everyone!
Whether you’re just starting out or already deep in the SEO trenches, this course is packed with practical, proven strategies you can use straight away.
Yep, 100% free. No credit card. No sneaky upsells. No catch.
We believe quality SEO education should be accessible to everyone — not just people who can afford expensive courses. That’s why we’ve made Hawk Academy open to all, no strings attached. You get the real deal, taught by actual SEO experts, for zero dollars.
Want to thank us? Send us a testimonial: hello@hawkacademy.co
Hawk Academy is designed for anyone who wants to understand how SEO works and how to use it to grow online.
That means:
Business owners who want to get more visibility
Marketers looking to upskill
Freelancers and agency folks
Students or career changers
Curious humans who want to learn something powerful
Whether you’re just starting or need a refresher, you’ll find value here.
This really depends on how many modules are currently live on Hawk Academy. We will be be releasing new modules regularly, and you can complete them as fast or slow as you like. Some learners binge all the available modules over a weekend, others chip away one at a time. There is no right or wrong way!
Absolutely. Whether you’re aiming for a career in SEO specifically, or working in marketing, eCommerce, or data, SEO skills can give you a serious edge.
P.S. If you’re keen on building a career in SEO, check out the StudioHawk careers page, we’re always looking for curious, passionate (and yes, wholesome nerdy) people to join the crew!
Not at all. Hawk Academy is designed for everyone, from complete beginners to marketing pros looking to sharpen their SEO skills. We start with the fundamentals and build up to more advanced concepts, so you can learn step by step at your own pace.
Of course! We love hearing from our community! As well as the Hawk Academy inbox, you can also join the LinkedIn Hawk Academy Forum group. This is a new group for fellow learners, business owners, and SEO pros, including members of the StudioHawk team.
You can ask questions, get feedback, share wins, and even troubleshoot challenges. It’s like having a support crew in your pocket!
SEO and AI search moves fast and we stay on top of it so you don’t have to. Our team updates the course content regularly to reflect the latest algorithm changes, best practices, and tools that work today, and beyond. We like to keep things fresh, relevant, and field-tested by our team at StudioHawk every single day.
Yes! We understand that we just re-released Hawk Academy but this platform is staying! Once you sign up, you’ll have lifetime access to all Hawk Academy modules and resources. It’s completely free so you can revisit the content anytime, brush up on lessons, or dive back in whenever you need a refresher.
Hawk Academy is the perfect place to learn the foundations and understand how SEO works. But if you’d like more hands-on support, our team at StudioHawk can provide a free SEO and AI search audit of your website. From there, we can walk you through opportunities to improve your visibility and growth.
From fashion brands to fintech, StudioHawk works with businesses of all shapes and sizes. We’ve helped them climb the SEO ranks, one keyword at a time. That same know-how is baked into Hawk Academy. No fluff, no jargon — just the good stuff we use every day to get real results.
